121 Comments

Dig in for the siege, comrades. Vote with your wallets. Never forget that ESG is a demoralized CCP-style social credit score: https://yuribezmenov.substack.com/p/how-to-raise-your-esg-score

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Nov 3, 2023Liked by Christopher F. Rufo

I noticed that the corporation I work for quietly backed off the DEI crap right after the Bud Light debacle. It IS working. But we need more.

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I, and many other Democrats, also oppose queer theory, gender ideology and transitioning being promoted to children. If you did not make this a campaign of conservatives but instead one of concerned citizens you could get more people onboard with it.

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Don't just boycott. Compete! These gigantic corporations have huge economies of scale for marketing, but they are throwing that advantage away completely. Target is a dry goods store. Budweiser is barley water. Opportunity awaits.

The left isn't just good at organizing boycotts. The urban hippie left supports small non-corporate businesses: food coops, craft beer, etc.

https://rulesforreactionaries.substack.com/p/rule-2-dont-just-boycott-compete

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Nov 3, 2023·edited Nov 3, 2023Liked by Christopher F. Rufo

Your work is getting better and better. Keep digging and reading. You have a special gift. And stay humble!

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Boycotts, the old left hook, now swung by the right—a hit, a very palpable hit. Disney, Target, Bud Light—they flinched, recoiled, corporate giants caught with their cultural pants down, scrambling for cover...

Boycotts work if you hit 'em where it hurts: the money and the image. It's not just the media play, though that's the accelerant. No, it's the market's knee to their soft underbelly, where it really stings.

I like the idea of a "protracted siege" on the woke citadels of commerce until every last blue-chip squeals for a truce. We'll see if these corporate ideologues buckle or stand firm. In the meantime, pass me the popcorn, this is one hell of a show.

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Nov 3, 2023Liked by Christopher F. Rufo

You may have heard that Marc "King of Woke" Benioff of Salesforce is calling for the refunding of the S.F. police department. Not to say that a boycott dislodged the scales from his eyes but dislodged they were.

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Nov 3, 2023Liked by Christopher F. Rufo

The key and bottom line is -when any company or institution goes woke,let it go broke

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Nov 5, 2023Liked by Christopher F. Rufo

Maybe someone needs to compile/fund reports on the top ten woke ______; top woke universities, top woke corporations, top woke hospitals, etc. Concentrating on organizations who care about their reputations. Not necessarily to create boycotts, but to create embarrassment using CR-like PR techniques. I think more than half of the dems are anti-woke. And almost all conservatives. Attacking reputations could influence. Plus, people LOVE stats if done well -- might have a strong pass-along (viral) characteristic. Would be presented in a non-partisan way for max impact. Just an idea.

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Nov 4, 2023Liked by Christopher F. Rufo

Great introduction to the marketing/science of activism. IMHO, as conservatives, we will never reach the huge numbers dems have. We are not natural activists. But we can act with better precision and we have truth on our side.

Would targeting Ronald Reagan UCLA Hospital, for example, due to their huge "gender care" programs, be a valid target?

Would they be a fit?

In my experience "national" hospitals are (1) hyper-sensitive to their reputations and (2) Americans on the right and many on the left oppose today's unscientific treatments. Plus, (3) the public is likely ready for the message. Especially if the attack was done by people in the gay community. Dave Rubin, where are you?

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Nov 3, 2023Liked by Christopher F. Rufo

Amen

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Leftists cannot support themselves. Their ideas and actions are destructive so they only survive by living off other people's money and capital. That's why they gravitate away the from markets to gov't and academia. They cannot create value, so they capture and consume value created by others.

To be sure, they are GOOD at it. They take over corporations, cities, states, and countries - and run them into the ground, consuming what others built. As soon as we see them for what they are and stop supporting them, they're done for.

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*SIGH* I miss out on a few decent things because I won't do social media...but I also miss out on relentless distraction, drama, and the constant SH*T show! Soldier on, my good man!

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Would this type of boycott campaign work against colleges and universities? What would need to be adapted to make this happen? I think it is time to make universities pay dearly for allowing student groups to run the show on campus. I think parents need to have a way to research DEI and Marxist influence on any campus and discourage their children from attending. Bring back vocational schools!

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I'm less than enthused at the prospect of mirroring the left.

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I think what will be called for in the future of conservative activism will be something similar to labor unions. But these grassroots organizations would likely be 'cultural unions' rather than economic, which will serve as a somewhat vanguardist sector of society that will hold the major financial, media, academic, and cultural institutions responsible.

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