Christopher F. Rufo
Christopher F. Rufo
Robby Starbuck on Punishing Woke Corporations
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Robby Starbuck on Punishing Woke Corporations

How a conservative activist pressured Tractor Supply, Harley-Davidson, and Jack Daniels to abolish their DEI programs.

For years, there has been a meme circling in right-wing networks: “Go woke, go broke.” The idea is that companies that adopt left-wing positions will inevitably suffer a loss on their balance sheets.

The experience of Disney, Target, and Bud Light seemed to offer some support for this thesis. And now, a conservative activist from Nashville, Tennessee, is…

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Christopher F. Rufo
Christopher F. Rufo
Leading the fight against the left-wing ideological regime.