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"....the one that took conservatives completely by surprise over the last decade is the takeover of corporate America..." Yes this surprised a lot of people...me included. I basically agree with the answer you gave but think there's another factor that I haven't heard talked about. It's not easy to explain in one sentence so bear with me.

- all corporations become bureaucracies - inevitably

- the separate parts of any bureaucracy don't all sing from the same hymn sheet (Sales vs HR most obviously)

- but Advertising will particularly be a sub culture - see themselves as 'Creatives' and anyone who sees themself as a 'creative' will always be in the advanced guard of lefty virtue signalling bullshit.

- the higher ups in the corporation will often just mentally 'outsource' the advertising side, not care about it much - till it comes back to bite them (Gillette, Bud wise)

- my father worked in advertising all his life (even though he loathed it) and he told me that advertising was often not about selling; more about servicing the vanities of people within the company.

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The problem with Ben is that he’s very bright, but he’s not been able to see that it doesn’t matter if you know everything if you back politicians who won’t and can’t get the job done. And it part and parcel of the inefficacy of the right. Instead of coalescing around Trump, who actually made a lot of decent policy decisions, some great ones, the conflicted Republicans kneecap Trump and themselves by fighting the one guy ( and most of their own voters- doh!) who can and will actually do something.

DeSantis, who’s done an overall excellent job in Florida, should not have, for a number of reasons, run for President. His campaign has been a disaster and likely has ruined any chance for him in the future. He should have waited.

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This is a short excerpt from a longer interview and Rufo’s responses are spot on as far as they go. Corporate CEOs have secured their favors from the Right (low taxes, less regulation, free markets) and are now pandering to the Left, perhaps to avoid boycotts and expand their customer base. But let’s not forget the power of new corporate “standards” developed by Left-leaning organizations, like the UN and the WEF. A company can score highly on the ESG standards, for example, by hiring a DEI officer and committing to carbon neutrality by 2030. These “stakeholder Capitalism” measures and high ESG scores give them improved access to capital from Big Banks, like Chase, and more public and private investment through funds managed by woke firms like BlackRock, State Street and Vanguard.

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Just another $0.02 worth - the “blackmailing” of corporate C-suite by their major shareholders at Black Rock, Vanguard, and Arabella Advisors. Yes, corporations are bureaucratic, yes, they are run by mutually-inclusive mockingbirds who speak ivy-league-speak, and all of that filters down to SVPs and managers. Ugh! What about the holders of the purse strings? Those pesky investor firms that control the majority of stock? They stand to gain $Billions (trillions) from the whole-world control that is on the horizon (if we don’t stop it!).

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Mr Rufo ! Thanks for The plumb line of your philosophical position, one you constructed True to Form, one that therefore shines with the ultimate beauty in Understanding ! Among your increasing followers, I am privileged to have discovered you. Your Reasoned presentations are the most prolific conservative advances to date. Under their strength the illogical, the vain, and the vile expressions of conflicting ideals fall to the wayside. Only the most well designed oppositional premises can withstand yours, as it should be. However, Your words and voice, aligned with the erudite tradition of worldwide conservative ideals are not an anomaly of the American Spirit. Your voice represents the vast majority of Americans. Therefore, I congratulate you and support you.

This posted interview certainly highlights your insight into political mechanisms for cultural change. Thank you. Keep moving in your realm of ideation. You are creating viable material worthy of entering the crucible whereby Virtue made visible plumbs maligned architectural fissures to align with the eternal, balanced Cornerstone of vibrant democracy.

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Ben needs a shave. Looks like he just went to town on two scoops of devil's fudge.

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Never any mention of Wokeism as it pertains to the UN Agendas 21-30. Is it not all part of a plan to deceive? Globalization is where it’s headed. Creating confusion and Incremental brainwashing!

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So, let's start with this premise: for-profit corporation decision-making is profit-driven as opposed to amoral. They have a set of values determined by profit-seeking. Their objective is to maximize corporate value for their owners whether that is for shareholders or for privately held for-profit corporations.

By the use of the word 'amoral' you are attempting to convey to your readers the idea that the 'moral' imperative for corporations should by driven by economics rather that the 'immoral' cultural side of life. In reality, the push to ascribe 'amoral' to business decision-making, 'moral' to conservative side (ie money) and 'immoral' to the progressive side (ie cultural responsibilities) misses the point of business - which is to maximize profits for the corporation and it's owners via a very Randian way,.. self-interest.

So the use of the word 'amoral' suggests to me that you're trying make a distinction in the minds of your readers and listeners that if a corporation seeks to maximize profits, has no DE&I programs, and does not contribute philanthropically to progressive groups and organizations, then that corporation is 'moral'. Conversely, your use of the word 'amoral' also strongly suggests that 'immoral' corporations are those that are culturally responsible, contribute to progressive groups and institutions, has DE&I programs and offices, etc.

By your reasoning, you are also indirectly saying that not-for-profit groups, organizations, and corporations who espouse progressive ideas and ideals are by default 'immoral'. And, those that are supportive your views are thus 'moral' in an attempt to manipulate or re-enforce your views in your readers and listeners minds.

So what are for-profit corporations motives? Maximize profits. That's it. Period. Notice that I did not put an adjective, ie moral, immoral, or amoral, in front of 'motives' in that first sentence in this paragraph. It simply is not appropriate for that sentence. Why? For-profit corporations are driven by, well,.. profits.

Now, bringing this together for you, corporations associate with, contribute to, and get in bed with whomever can potentially maximize profits. It's not an either/or proposition. If the corporation believes they can make a profit, or prevent losses, then they will do it. Again, notice here to that I did not say with whom that they get in bed with. It simply doesn't matter. Maximizing profits is the goal. Left, right, or indifferent, it doesn't matter. It's all about making and protecting profits.

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I know this is weeks old now, but I was reminded of the discussion when I saw this post on LinkedIn today by the CEO of Pfizer in which he touts the benefits of DEI programs. It’s impressively inaccurate. Also, the reference to the World Economic Forum is truly odd.

https://www.linkedin.com/posts/albert-bourla_i-recently-had-the-great-pleasure-of-joining-activity-7111091807593095168-ec1c?utm_source=share&utm_medium=member_ios

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Republicans lose because of the uniparty. Both stink. Ben is part of that paradigm.

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'So, corporate executives are confronting three-dimensional pressure, and—as amoral incentive-responders—they make the obvious choice: they kowtow to these left-wing cultural policies.' The kowtowing corporate execs apparently don't realize they are digging their own graves. Or more accurately, destroying the very prosperity that has delivered a high standard of living for all, and their wealth in particular. Your work may eventually help them get the connection, or change the incentives, or both. Hope that happens before it's too late. It's going to take a while to repair the damage, which will probably require large-scale replacement of those in charge of the current self-destructive incentives.

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Another good conversation.

Tony Robins talks with Jordan Peterson

https://youtu.be/6fwrTb3dm5Y?si=xT6wbspmZBqs8nBt

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FROM YOUR ARTICLE:

"In some sense, there have been no new ideas on the Left since that time. "

DOES THE FOLLOWING LIST INCLUDE THE MAIN ITEMS YOU ALLUDE TO ["NO NEW IDEAS ] ::::::

CRITICAL RACE THEORY (CRT)

VICTIM/OPPRESSED VS. OPPRESSOR

BLACK/LGBTQ+ VS. WHITE OPPRESSORS

GENDER IDEOLOGY FREEING EVERY RESTRICTED CATEGORY OF SEXUAL ABERRATIONS

OPPRESSION OF FIRST, SECOND, FOURTEENTH AMENDMENTS OF THE CONSTITUTION

FOUNDING FATHERS AS OPPRESSOR RACISTS PRIME

RACIST REPUBLIC

SLAVE STATE

REPUBLICAN PARTY AS PERPETUATOR OF RACISM

DECONSTRUCTION OF THE PATRIARCHAL HEGEMONY

CAPITALISM AS RACIST ECONOMIC PARADIGM

I'm writing an article referencing your new book and this article with Ben Shapiro.

Thanks.

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