Christopher F. Rufo

Christopher F. Rufo

Social-Justice Lingerie

Victoria’s Secret ditches physical beauty for left-wing activism.

Christopher F. Rufo's avatar
Christopher F. Rufo
Mar 09, 2022
∙ Paid

Last year, undergarment retailer Victoria’s Secret was in crisis. Sales were down, stores were closing, and activists—having accused the company of everything from transphobia to deforestation—had badly damaged the brand. Executives huddled together and designed an ambitious turnaround plan: they would spin off the company into a separate entity, denoun…

User's avatar

Continue reading this post for free, courtesy of Christopher F. Rufo.

Or purchase a paid subscription.
© 2026 Christopher F. Rufo · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture